Insights on the domain market

After years of appraising names for both founders and investors, the gap between what owners think drives value and what actually moves money is bigger than you'd guess.

We look at .dev in 2026 — Google's developer-facing TLD, where the audience match works, and the segments where it actively hurts the brand.

We ranked the TLDs that work for agencies, consultancies, and studios — and the ones that quietly read as low-budget to enterprise buyers.

A practical playbook for buying a premium domain on the secondary market — how to research comps, time the offer, and not get baited into the seller's anchor price.

We look at .app in 2026 — why Google forced HTTPS on it, where it's now winning, and whether the security signal actually helps with end users.

The top publicly reported domain sales of April 2026, sourced from DNJournal's bi-weekly charts, with our analysis of what drove each price.

Memorability is one of the six things we score when we appraise a domain — but it's the most misunderstood. Here's what really moves the needle.

We ranked the TLDs AI founders actually pick from in 2026 — and the ones that quietly hurt your fundraise more than they help.

We look at .co in 2026 — fifteen years in, who actually uses it, what it sells for, and whether it's still the safest bet when your .com is gone.

An honest look at .io in 2026 — where it still wins, where it's losing ground to .ai and .dev, and what we see when we appraise these names.

The top publicly reported domain sales of March 2026, sourced from DNJournal's bi-weekly charts, with our analysis of what drove each price.

Why .xyz is the rare cheap TLD that has actually built brand equity, where it works, and where enterprise buyers still won't touch it.

How .ai went from an obscure Anguillan ccTLD to the default extension for AI startups, and what that means for resale values.

Which TLDs actually drive trust, conversion, and resale value for eCommerce brands in 2026 — ranked with the trade-offs spelled out.

We ranked the top TLDs for SaaS companies based on trust, availability, pricing, and real-world fundraising outcomes.

The hidden issues that quietly destroy a domain's resale value — what we look for first when we appraise a name.

A practical framework for estimating what your domain is worth before listing it — including the mistakes that cost owners five figures.

A negotiation playbook for domain owners — anchoring, broker tactics, when to walk, and the moves that consistently leave money on the table.