Biggest Domain Sales — April 2026 Recap
The top publicly reported domain sales of April 2026, sourced from DNJournal's bi-weekly charts, with our analysis of what drove each price.
April 2026 produced the loudest top-of-chart we've seen all year. A delayed disclosure on a 2025 transaction put a $10 million .com at #1, a fresh seven-figure LLL .com sat in the second slot, and a pair of single-word dictionary .coms landed in the same buyer's hands for a million dollars combined. Numbers below come from DNJournal's bi-weekly Top 20 charts covering March 30 – April 26, 2026 — sourcing notes at the bottom of this post.
The top publicly reported sales
Club.com — $10,000,000 (ATM Holdings / Hilco Digital)
The headline number, but with a footnote. DNJournal charted Club.com at #1 on the report covering April 13 – April 26 after Andrew Miller (ATM Holdings, Strategic Advisor to Hilco Digital) publicly disclosed on April 14 that his team had closed the acquisition for a client at $10M. Per the editor's own correction note on that chart, the transaction itself happened in June 2025 — this was an April 2026 disclosure of a 2025 deal.
Our read: Don't anchor on $10M as a "current" LLLL .com comp. The disclosure tells you what the very top of the operator-end-user pool will pay for a four-letter dictionary single-word .com with global category lock-in, but it's a 2025 print being reported in 2026. The cleaner April comp at the top of the stack is below.
NAS.com — $1,250,000 (Lumis)
The biggest fresh .com sale of April. Three-letter, brokered through Lumis. NAS is a recognized acronym in storage/IT and has hip-hop cultural pull — the buyer pool stretches across multiple end-user categories, which is exactly the profile that gets LLL .com into seven figures.
Our read: Seven-figure LLL .com clears when the three letters mean something specific to a category buyer with cash. This is a useful, replicable comp for owners of LLL .coms that map cleanly to an established acronym.
Bar.com — $500,000 (Defining.com)
Half of a paired sale. Defining.com's Kate Buckley closed Bar.com and Pub.com to the same buyer for $500K each — a million-dollar combined transaction for the seller (Mike O'Connor).
Our read: Single-word dictionary .coms in the hospitality/F&B category continue to command mid-six figures from operator-end-user buyers. The paired structure here is what stands out — when two adjacent dictionary names go to one buyer, the seller is extracting category-level rent, not name-level rent.
Pub.com — $500,000 (Defining.com)
Same deal, same buyer, same price as Bar.com. Notable because it's rare to see two top-10 dictionary .coms sold as a pair on the same day to the same end user.
Our read: If you own a dictionary .com in a category where an adjacent dictionary .com also has buyer interest, holding both — or coordinating with the other holder — can unlock paired-deal economics that single-name pricing wouldn't.
420.com — $500,000 (Ish Milly)
Three-character numeric .com with strong cultural anchoring (cannabis). Brokered by Ish Milly.
Our read: Numeric .coms with category lock-in price like LLL .coms with category lock-in — they trade on buyer-pool depth, not on raw rarity. $500K for 420.com is a fair top-of-band print for a numeric with a regulated, well-funded vertical behind it.
Genesis.ai — $400,000 (DomainBooth / Atom.com)
Top .ai of the month. Single-word dictionary on .ai, sold by James Booth (DomainBooth) through Atom.com.
Our read: Single-word .ai continues to be its own asset class. Coined two-word .ai cleared six figures in March (see our March recap) but didn't break $200K; single-word .ai keeps clearing into the high six figures. The two tiers don't price off the same comp set.
Free.ai — $350,000 (Atom.com)
Another single-word .ai, same venue (Atom.com), within a week of Genesis.ai.
Our read: Two single-word .ai sales clearing $350K+ in the same two-week window is a strong signal that the single-word .ai floor is firming up well above $250K when the word has obvious product-category fit.
SuperApp.com — $200,000 (Sedo)
Two-word descriptive .com on Sedo. "Super app" is a defined product category (one app, multiple integrated services — the WeChat / Grab archetype) and end-user demand for the exact-match .com is concentrated in well-funded fintech and consumer companies.
Our read: Two-word descriptive .com in the $150K – $250K band is the new normal when the phrase is a recognized product category, not a generic adjective + noun combo. Owners should anchor here, not at low-five-figure Sedo BIN floors.
On.org — $145,000 (Sedo)
Two-letter .org. Short non-.com extensions are usually distant comps to .com equivalents, but On is a Swiss athletic-wear brand and the .org extension makes sense for a non-profit/movement use case — different buyer pools, but each one is willing to pay.
Our read: LL .org clearing six figures is the kind of sale that owners of short .orgs should keep on file. The premium is real but the buyer pool is narrower than the equivalent .com, so expect a longer time-to-close.
Fragment.ai — $135,000 (Spaceship)
Single-word dictionary on .ai. Spaceship continues to be a workhorse for premium .ai clearings — Genesis.ai, Free.ai, and most of the rest of the .ai top 10 in the period went through Atom.com or Spaceship.
Our read: "Premium .ai listings are migrating onto modernized retail venues" is no longer a 2025 prediction; it's the 2026 default. Owners considering where to list a premium .ai should treat Atom.com and Spaceship as the primary distribution.
Amnesia.com — $130,000 (K-Ventures / Atom.com)
Single-word dictionary .com. Brokered into Atom.com via K-Ventures.
Our read: Mid-six-figures for a single-word consumer dictionary .com remains the most-quoted comp set we use. Amnesia.com at $130K sits cleanly on the $100K – $150K shelf that owners of similarly-narrow dictionary names should anchor to, not above.
Rupees.com — $110,000 (Deepak Rajani / Afternic)
Plural-currency-name .com. Afternic brokered.
Our read: Currency-name .coms have a tight, well-funded buyer pool in payments and remittance. Six figures for a currency-name plural is consistent with the buyer-pool-depth-not-rarity framing — there's a finite set of fintechs that can use Rupees.com operationally, but each one can write a check this size.
What we noticed about the month
A few patterns from the DNJournal Top 20s for the period:
- The headline was a back-disclosure, not a new sale.
Club.comat $10M is real, but it priced in mid-2025. Subtract it, andNAS.comat $1.25M is the genuine "biggest fresh sale of April." Read the chart accordingly. - Paired dictionary
.comdeals are showing up.Bar.com+Pub.comgoing to the same buyer for $500K each is a structural data point — when two adjacent dictionaries trade together, the comp is "paired-deal pricing," not single-name pricing. - Single-word
.aicleared two prints above $350K.Genesis.ai($400K) andFree.ai($350K) in the same window tightens the floor for single-word.aiwith obvious product fit. - Three-character
.comkeeps printing.NAS.com($1.25M) plus420.com($500K) makes April another month where three-character (LLL and numeric).comdid six- and seven-figure work at the top of the chart.
Takeaways for owners
- LLL
.comowners: a fresh seven-figure print (NAS.com) is the most useful comp from April. Don't accept five-figure offers without scrutiny for a pronounceable or category-mapped LLL. - Single-word dictionary
.comowners: $100K – $150K is the well-supported band; coordinate with adjacent-category dictionary owners if a paired-deal buyer surfaces. - Single-word
.aiowners: floor is firming above $250K when the word maps to a product category. Don't sell short. - Numeric / culturally-anchored
.comowners:420.comshows that numerics with vertical end-user demand price like LLL.coms in the same vertical, not like generic short.coms.
If you own a name in any of these categories and want to know specifically what yours is worth today, that's our whole product. Independent, written by people, defensible when negotiating. For background on how we score names like these, see our methodology or how we value a domain.
Sales data sourced from DNJournal's bi-weekly Top 20 Domain Sales charts: the chart published April 29, 2026 (covering March 30 – April 12, 2026) and the chart published May 13, 2026 (covering April 13 – April 26, 2026). Marketplace/venue attributions are as listed by DNJournal. The April 27 – April 30 window is covered by the next chart, scheduled for ~May 15; this post will be updated if any of those sales rank into the April top 10. Club.com is listed as DNJournal charted it; per the chart's own editor's note, the underlying transaction closed in June 2025 and was publicly disclosed on April 14, 2026.
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