TLD Reviews

Deep dives into individual TLDs — strengths, weaknesses, pricing trends, and what we look for when we appraise domains on each extension.

TLD ReviewsJune 16, 2026 · 4 min read

.dev Domain Review: Who It Works For, Who Should Skip It

We look at .dev in 2026 — Google's developer-facing TLD, where the audience match works, and the segments where it actively hurts the brand.

TLD ReviewsMay 19, 2026 · 4 min read

.app Domain Review: HSTS, Mobile, and the Default-HTTPS TLD

We look at .app in 2026 — why Google forced HTTPS on it, where it's now winning, and whether the security signal actually helps with end users.

TLD ReviewsApril 28, 2026 · 3 min read

.co Domain Review: Still the Best .com Alternative in 2026?

We look at .co in 2026 — fifteen years in, who actually uses it, what it sells for, and whether it's still the safest bet when your .com is gone.

TLD ReviewsApril 22, 2026 · 3 min read

.io Domain Review: Still the Default for Devtools in 2026

An honest look at .io in 2026 — where it still wins, where it's losing ground to .ai and .dev, and what we see when we appraise these names.

TLD ReviewsApril 19, 2026 · 4 min read

.xyz Review: Cheap, Flexible, and Quietly Winning Web3

Why .xyz is the rare cheap TLD that has actually built brand equity, where it works, and where enterprise buyers still won't touch it.

TLD ReviewsApril 18, 2026 · 2 min read

The Rise of .ai: Why Every Startup Wants One

How .ai went from an obscure Anguillan ccTLD to the default extension for AI startups, and what that means for resale values.