Guides

After years of appraising names for both founders and investors, the gap between what owners think drives value and what actually moves money is bigger than you'd guess.

A practical playbook for buying a premium domain on the secondary market — how to research comps, time the offer, and not get baited into the seller's anchor price.

Memorability is one of the six things we score when we appraise a domain — but it's the most misunderstood. Here's what really moves the needle.

The hidden issues that quietly destroy a domain's resale value — what we look for first when we appraise a name.

A practical framework for estimating what your domain is worth before listing it — including the mistakes that cost owners five figures.

A negotiation playbook for domain owners — anchoring, broker tactics, when to walk, and the moves that consistently leave money on the table.